Important disclosure: we're proud affiliates of some tools mentioned in this guide. It also allows first-time users the opportunity to get comfortable with basic video editing before moving on to more complex options. Luckily, all hope is not lost, as there is a trove of brilliant free editing software tools that will allow users to explore a variety of features and benefits without having to dip into their budget. While this may not be a problem for large corporations or well-established individuals, it proves a challenge for those who are just starting out and don't have the resources to spend a lot on specialized software. While investing in premium quality software is ideal, more often than not, it comes with a hefty price tag. The quality of the video content is what ultimately decides if the material will be a hit or a miss. However, it is not enough to just record a video and post it online. Recent statistics show that the free video-sharing web giant, YouTube, was the 2 nd most popular social media platform worldwide as of January 2022, ranked by the number of monthly active users.īy cleverly leveraging the popularity of video content and video marketing tools marketers and content creators are able to reach a mass market with just a few minutes (and sometimes even just a few seconds) of visual content. According to figures released by animated explainer video corporation Wyzowl, 78% of video marketers stated that video has directly assisted with an increase in sales.

This allows for a more immersive experience when sharing content.

Visual content has taken over the world of media we have seen social media platforms adopt 'Story' features that allow users to create video snippets of their day. Let's take a look at the top 21 free video editing software tools in 2022. Searching for a cost-effective way to create Spielberg-worthy video content? Whether it's for personal or professional use, this comprehensive guide is perfect for video editing novices and aficionados alike.

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